Our Mission – The goal of Why Sport Matters is to help people understand each other better -- bridging cultures through sport.
What We Do – Why Sport Matters works with industry to give sport and culture stories a voice in an engaging way and made available across a wide array of media channels.
Who We Are – Why Sport Matters is a media company and consultancy
that centres on the fascinating relationship between sport and culture throughout the world.

"Politics divide, sport unites." - Nelson Mandela

PROJECTS

Why Sport Matters is a media company and consultancy focusing on the fascinating relationship between sport and culture throughout the world.

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