The Mission of Why Sport Matters is to help people understand each other better -- bridging cultures through sport.
Why Sport Matters is a Global Partner for Global Sports Impact (GSI).
Why Sport Matters is a sports media, consultancy and event company driven by the passion of sport and culture.

"Politics divide, sport unites." - Nelson Mandela

PROJECTS

Why Sport Matters is a media company and consultancy focusing on the fascinating relationship between sport and culture throughout the world.

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FEATURED

Why Sport Matters has been featured in different media outlets across the globe.

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