WSM Published at 2011 SportAccord Convention

The theme “Why Sport Matters” was chosen for the 2011 SportAccord Convention which took place in London in April 2011. WHY SPORT MATTERS provided media content in support of the conference including videos broadcast on SportAccord TV and text articles in SportAccord’s Daily newsmagazine.


WHY SPORT MATTERS published the following articles in each day of the SportAccord’s Daily newsmagazine (the full version of the newsmagazines can be found HERE):


Are Sporting Heroes an Endangered Species?

Destination Brazil: Emerging Market Shaping the Future of Sport

What Sport Can Learn from the Economic Crisis

From Boardroom to Playing Field: CEOs of Sport

Why Sport Matters in the Kibera Slum of Nairobi