GSI Report 2015

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Why Sport Matters owner and founder was featured in the December 2012 issue of Sport Business International. See story below:

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2012 has been a busy year for global sport with the London Olympic Games taking centre stage as the year’s main event. There are many great stories about how the London Games are impacting the city and sport in the UK. Commonly referred to as “the birthplace of modern sport”, Britain was an appropriate location to showcase our modern sport heroes on the backdrop of its rich cultural history.

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I was happy to see that 6 cities officially submitted applications to host the 2018 Summer Youth Olympic Games (YOG). It gives a strong endorsement that cities consider the YOG as a significant global sport event that will bring positive impact to their country/region.

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