The theme “Why Sport Matters” was chosen for the 2011 SportAccord Convention which took place in London in April 2011. WHY SPORT MATTERS provided media content in support of the conference including videos broadcast on SportAccord TV and text articles in SportAccord’s Daily newsmagazine.
WHY SPORT MATTERS published the following articles in each day of the SportAccord’s Daily newsmagazine (the full version of the newsmagazines can be found HERE).
